By using trees that grow in our natural environment and concentrating on the Canadian and US markets we are reducing the carbon footprint of our products. We had decided to build our workshop in the City of Kawartha Lakes where we harvest birch trees. Our workshop was built in a sustainable way with passive solar design and straw bale insulated walls. It drastically reduces our energy consumption. We had reduced the number of ingredients in our products to the minimum. We do not dilute our products with water or add unnecessary fillers. We reduce the packaging, no extra boxes and wrappers.